Eminem, he wouldn’t be the Eminem of today that he is without, going back to what we were talking about earlier, the endorsement of Dr. The album sold 283,000 copies in its first week, debuting at number two on the Billboard 200 chart behind TLC’s FanMail, and went platinum a couple months later.ĭru-Ha: Very shortly after he got the deal with Interscope. It wasn’t long after that Eminem signed with Dre’s Aftermath Entertainment and released his major label, debut, The Slim Shady LP, on February 23, 1999. “The Em project, at the time, we didn’t get the approval for him.” “When we wanted to do a project before we had to go to Priority and present the project and ask for whatever we were looking for and it had to be either approved or not,” Dru-Ha explained. He murdered this one, that one, on stage, off top of his head, it was like, Jesus! He is that crazy.”ĭru-Ha linked up with Em and the two entered into discussions around 1997 about signing the rapper to Duck Down Music, but they had to get approval from Priority Records first. “I started seeing Eminem murdered dudes in battles. “When we first saw Em we were like ‘yo, this dude is crazy’,” Buckshot recalled in an interview. It was also around this time that Em started coming up in the Detroit underground scene. Launched in 1994 by by Drew “Dru-Ha” Friedman and Kenyatta “Buckshot” Blake, Duck Down Music was originally a management company overseeing the careers Buckshot’s group Black Moon and Smif-N-Wessun.Īfter the underground buzz and critical acclaim generated by their debut albums, Enta da Stage and Dah Shinin’, Duck Down turned into a record label and signed a distribution deal with Priority Records. “He really wanted to be over there at Duck Down.” “I can say one label that we really wanted to mess with that didn’t end up happening was Duck Down,” D12 member Bizarre explained in an interview. At the time Em was trying to get into the rap game, Duck Down Music was one of the top independent rap labels (it still is). It's been 24 years since Aftermath was founded, and to this date, 20 from its 28 releases have earned either platinum or higher plaques.Rap fans tend to forget that Eminem, deep down, is an underground rapper to his core. He did help launch some of the household names in hip-hop, notably Eminem in 1998 and Kendrick Lamar in 2012, through his very own Aftermath Entertainment label. Over more than three decades of his career, the legendary producer has two timeless classics The Chronic (1992) and 2001 (1999). Just random people are getting beat down." It became a lot more violent, you know? Engineers are getting beat down. Just keep the band together,"" Dre's attorney Peter Paterno recalled on HBO's The Defiant Ones. "I called Dre, and I said, "Don't break up the deal. Dre was the evil genius behind the recording booth, and Snoop Dogg & Tupac were the troublemakers.Īs things turned violent between the label's president and how he ran the business, Dre made a shocking announcement when he decided to quit Death Row to 'do his own thing.' Following the enormous success of The Chronic in 1992, Death Row had already cemented their place as the most 'unf*ckwithable' label in hip-hop. The Good Doctor was on the top of the world with Suge Knight's Death Row Records before he launched his own.
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